For those who enjoyed the BBC series Peep Show there were one of two golden moments where the dialogue includes the neatest references to the parlance used by those coming of age in 80’s Britain. There’s a superb scene when Mark has got Spohie, his object of lust, so whipped up in the mood that she instructs him to go ‘pop on a johnny’. It’s a great sequence for those of us who hadn’t heard that for nearly two decades. Afterall the great AIDS ad campaigns of that era were built on the foundations of fear. Somehow ‘condom’ was never going to be used in the same way.
First we had footballs, sneakers even balloons made from ethically sourced rubber … .I guess it was only a matter of time till we made the step to ethical prophylaptics. But the true moment of genius is in the brand – French Letter. I mean it’s a blast from the past and it’s brilliant. This company is run by three dudes from Brighton who claim to have spent the last three years ‘testing’ their products. Sounds boastful to me but it’s a brilliant idea and their packaging is a quirky play on a rather dreary market. Check them out at www.french-letter.co.uk/
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